Month: April 2013

OK Go on Creative Boundaries

Some wise words from OK Go frontman, that can be applied to everything from music videos to web development.

[…] don’t let your budget or your technology be the defining parameters of your ideas or your work. It doesn’t matter how great your idea is if you can’t execute it well, so define your creative boundaries more narrowly than your logistical ones: make the creative rules tighter than the financial reality, not the other way around. Then you’ll have all the resources you need to do that particular project well and people will see the work, not its failings.
~Damian Kulash