Amazon announced their crazy Drone delivery service on Sunday. Rumor has it that they’ve planned that announcement to coincide with the busy weekend of shopping and benefit from the generated chatter right in time for Cyber Monday.
Why did Amazon do that? The answer is free advertising. Even better: free advertising the night before the biggest e-commerce shopping day of the year, Cyber Monday.
How much was that free advertising worth? “60 Minutes” gave more than 15 minutes to its Amazon story. A 30-second spot during the 7 p.m. show usually costs just over $100,000. If you figure Amazon got 30 30-second commercials’ worth of time, you can estimate that it got about $3 million worth of “earned” media.
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