…Advertising today is more about interruption and intrusion than compelling narratives or a good laugh. We don’t add value. If anything, we take it away
Too many times this is true
This is what the future of marketing looks like.
On Twitter, Reitman requested that actors send in a video of themselves reciting a few lines from a scene in the film. In the selected dialogue, Tim discusses his appreciation for Carl Sagan’s “Pale Blue Dot.”
~Filmmaker Jason Reitman Is Using Twitter to Cast an Actor
I’ve never received a bad reaction to a working prototype from a client. Who can say the same about their PowerPoints?
The digital industry is moving faster than ever. Work needs to be shown, rather than talked about. Agencies need to walk-the-walk and not just talk-the-talk when it comes to showing clients concepts. Working prototypes are far more accurate, compelling and tangible than slides in a PowerPoint presentation.
~10 steps to effective creative prototyping for ad agencies