I’ve never received a bad reaction to a working prototype from a client. Who can say the same about their PowerPoints?
The digital industry is moving faster than ever. Work needs to be shown, rather than talked about. Agencies need to walk-the-walk and not just talk-the-talk when it comes to showing clients concepts. Working prototypes are far more accurate, compelling and tangible than slides in a PowerPoint presentation.
~10 steps to effective creative prototyping for ad agencies