On the emergence of multidisciplinary advertising teams

New ideas never emerge in a crowd. Despite that fact most advertising agencies keep diversifying their talent pool and overspecializing their teams to death.

I think 2013 is going to be the year that things feel like they are all blur­ring into each other more than ever and is going to cre­ate a lot of chal­lenges for both brands and their agency part­ners as they work togeth­er to fig­ure out how to address the over­laps. —2013: The Year Everything Converged