Month: February 2013

On Real-time Advertising

This is a different interpretation of the Super Bowl advertising race to Twitter extravaganza. Could the industry create an entire new discipline and allocate media dollars accordingly?

This could be a very big deal. There’s so much noise in advertising today that it’s tough to break through with a brand message.
Real-time ads could help free up more […] dollars from TV. Too often, marketers and agencies ignore an advantage that active websites–particularly social services such as Twitter and Facebook–share with live television: the ability to reach a lot of people with a message that’s relevant to them right now.

It seems apparent after this Super Bowl, at least, that Twitter is the leading marketing medium for second screens like tablets and smartphones, and that means it’s the leading platform for real-time advertising as well. —Real-Time Advertising Has Arrived, Thanks To Oreo And The Super Bowl

On Responsive-less Design

Responsive design has to be used with a purpose. Not every site should display the same content across all devices.

Mobile visitors often have a very different set of objectives for visiting your site. In those cases, merely squashing content to fit on a smaller screen isn’t particularly helpful. Instead, it is important to consider how different contexts change the content that users want. —Ditching responsive design

Contrary to the opinion of the article, responsive design should be considerably cheaper if done properly.