Category: quotes

On Gays Out-marketing The Church

“I think maybe we’ve been out-marketed, sometimes. We’ve been caricatured as being anti-gay. When you have forces like Hollywood, when you have forces like politicians, when you have forces like some opinion-molders that are behind it, it’s a tough battle.” ~Cardinal Timothy Dolan of New York

It’s a new world for PR.

On Advertising Taking Value Away

…Advertising today is more about interruption and intrusion than compelling narratives or a good laugh. We don’t add value. If anything, we take it away
~David Droga

Too many times this is true

On NSA intercepting Silicon Valley’s Operations

The outrage is justified. But it’s not nearly enough. Google and its peers need to do more than demand increased transparency and boost its data encryption efforts. Technology companies, for reasons varying from economic to ethical, need to lead a debate about whether or not such an ongoing intrusion of personal liberty is morally tenable. The US government says the surveillance is necessary to thwart terrorists. Critics have for years been asking if that’s true. Now, Silicon Valley needs to join them.
~It’s time for Silicon Valley to ask: Is it worth it?

Well said.

On Less Talk, More Prototyping

I’ve never received a bad reaction to a working prototype from a client. Who can say the same about their PowerPoints?

The digital industry is moving faster than ever. Work needs to be shown, rather than talked about. Agencies need to walk-the-walk and not just talk-the-talk when it comes to showing clients concepts. Working prototypes are far more accurate, compelling and tangible than slides in a PowerPoint presentation.
~10 steps to effective creative prototyping for ad agencies