On the emergence of multidisciplinary advertising teams
New ideas never emerge in a crowd. Despite that fact most advertising agencies keep diversifying their talent pool and overspecializing their teams to death.
I think 2013 is going to be the year that things feel like they are all blurring into each other more than ever and is going to create a lot of challenges for both brands and their agency partners as they work together to figure out how to address the overlaps. —2013: The Year Everything Converged