On the NYT evolving the banner ad

The New York Times is researching a new ad formats inspired by their own infographics and interactive articles.

The NYT’s Idea Lab […] is an offshoot of NYT’s Tk, which was set up to come up with new technologies for storytelling. Think of the three-year-old Idea Lab as something similar, only it works with agencies and brands to help advertisers tell stories in modern, interesting ways. […] The efforts are a way for the NYT to stand out at a time when publishers are blurring the lines between editorial and advertising under the “native advertising” catchall. —The New York Times’ Plan to Save the Banner Ad

In other words, the evolution of the advertorial for the digital age. Hopefully not as boring as it sounds.

January 14, 2013 ☼ quotes ☼ advertising ☼ publishing